TOKYOPOP is in search of a Marketing and Merchandising Specialist to coordinate and assist with the implementation of TOKYOPOP marketing plans with a focus on retail-specific tactics and goals, including competition analysis of on- and off-line marketing and sales strategies. Our ideal candidate will be a self-starter with a sense of urgency. This role will interface with employees at all levels including senior management.
DUTIES:
- Oversee the planning and execution of printed sales-support material, including:
- three seasonal frontlist sales catalogs
- annual backlist catalog
- UK annual sales catalog
- International Rights Guide
- other sales-support material as needed, such as guides to manga and specialty brochures for new lines.
- Manage the seasonal Marketing and Merchandising support calendar, including pre-sales launch planning meetings, follow-up channel meeting, and sales conference each season
- Competitor Analysis: Provide reporting on competitor marketing and sales strategies on- and off-line, for new and ongoing releases on a monthly basis to allow proper measurement of marketing activities.
- Work with Marketing Director to develop sound strategic recommendations based on competitor analysis of ongoing trade and consumer promotion programs
- Track effectiveness of top TP coop promotions (displays, end caps, table placement, etc) at key accounts each month
- Handle and evaluate field sales requests, including special proposals associated with ongoing business, test markets or national promotions.
- Other duties as necessary to support the objectives of division and company.
ESSENTIAL SKILLS:
- Bachelor's degree in a related field plus 1-3 years of experience in Marketing or Sales
- Strong organizational skills and ability to handle multiple tasks under tight deadlines and budgets
- Ability to solve problems independently
- Strong interpersonal skills; ability to work well with employees at all levels; team oriented spirit
- Excellent verbal and written communication skills including, proofing, grammar and spelling
- Creative vision
- Solid analytical skills
- Strong technical skills (MS Office Suite, Internet research, etc.)
For immediate response, please send your resume along with a salary history to careers@tokyopop.com. On the subject of the email, please cut and paste MMSPECIALIST-0408. Please no phone calls. TOKYOPOP is an EOE.